Jet Blue Corporate Citizenshp through CSR Localization

“They took that message to heart and moved the company’s corporate social responsibility department under the people department (human resources) to help ensure that efforts benefiting JetBlue’s three areas of focus—youth and education, community, and the environment—were aligned with crewmember engagement initiatives.” – Katherine V. Smith, Executive Director BC

The initiatives they have taken through Corporate Citizenship is a good example of how CSR localization can increase employee engagement, like the Blue Horizons for Autism.

“We know that our customers feel good when they see friendly and engaged crewmembers, and corporate citizenship—a commitment to sustainable operations and the development of the communities in which we live and work—is what keeps our crew members happy and engaged.”  – Katherine V. Smith, Executive Director BC

You can see how JetBlue acts to help its crew members by addressing their sentiments, which is the very reflection of their product to inspiring humanity through its own compassion for its customers.

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