Japan Earthquake and Tsunami Recovery

An inspiring story of corporate citizenship.  Microsoft made tweaks to its mission to aid Japan’s recovery from the devastating effects of the March 2011 earthquake and tsunami.

Microsoft’s products and services not only continued operation and service, but Microsoft found ways to utilize its existing platforms for the rescue efforts

Microsoft’s local teams worked to synchronize Microsoft’s efforts with the efforts of the local government and aid groups.

Microsoft combined corporate citizenship with an all out CSR effort spanning continents in order to provide aid to Japan.

The Microsoft teams around the world collaborated with the localized teams in Japan to prioritize the necessary aid.

This is a case of ethical responsibility translated into corporate citizenship that furthers Microsoft’s relationship with the Japanese consumer.

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