An inspiring story of corporate citizenship. Microsoft made tweaks to its mission to aid Japan’s recovery from the devastating effects of the March 2011 earthquake and tsunami.
Microsoft’s local teams worked to synchronize Microsoft’s efforts with the efforts of the local government and aid groups.
The Microsoft teams around the world collaborated with the localized teams in Japan to prioritize the necessary aid.
This is a case of ethical responsibility translated into corporate citizenship that furthers Microsoft’s relationship with the Japanese consumer.