Jet Blue Corporate Citizenshp through CSR Localization

JetBlue pioneers Corporate Citizenship through CSR localization

“They took that message to heart and moved the company’s corporate social responsibility department under the people department (human resources) to help ensure that efforts benefiting JetBlue’s three areas of focus—youth and education, community, and the environment—were aligned with crewmember engagement initiatives.” – Katherine V. Smith, Executive Director BC The initiatives they have taken through Corporate Citizenship is a good example of how CSR localization can increase employee engagement, like the Blue Horizons for Autism. “We know that our customers feel good when they see friendly and engaged crewmembers, and corporate citizenship—a commitment to sustainable operations and the development of the communities in which we live and work—is what keeps… Read More

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