Japan Earthquake and Tsunami Recovery

Microsoft’s Corporate Citizenship in the face of Japan’s 2011 Natural Disaster

Niveesh VasanthanNo Comments

An inspiring story of corporate citizenship.  Microsoft made tweaks to its mission to aid Japan’s recovery from the devastating effects of the March 2011 earthquake and tsunami. Microsoft’s products and services not only continued operation and service, but Microsoft found ways to utilize its existing platforms for the rescue efforts Microsoft’s local teams worked to synchronize Microsoft’s efforts with the efforts of the local government and aid groups. Microsoft combined corporate citizenship with an all out CSR effort spanning continents in order to provide aid to Japan. The Microsoft teams around the world collaborated with the localized teams in Japan to prioritize the necessary aid. This is a case of… Read More

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Three Keys to Translating CSR into Employee Engagement

Three Keys to Translating CSR into Employee Engagement

Arun DurairajNo Comments

Corporate social responsibility has become a catch-phrase in the philanthropic world.  The perception of CSR departments is that the corporate is looking to dump money on whichever NGO applies first. However, many corporates have built extensive internal structures to ensure that their CSR initiatives serve a greater purpose than just satisfying the government and PR requirements. One purpose corporates embrace is that CSR can directly translate into employee engagement.  Sometimes, this is easier said than done. Three Keys that Reinvent CSR for Employee Engagement In and of itself, CSR does little for employee engagement.  While it strengthens the relationship between the corporate and the society, the employee is left out… Read More

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