Failure IS an Option

Failure is not an option. It’s been a cultural catch phrase in business, sports, and even marriages, typically associated with determination and perseverance. Truly, this couldn’t be farther from the truth. “Failure is not an option” comes from our illogical human need to put heroes on a pedestal. We want to think that they say this phrase to themselves just before they grab victory against all odds. We view heroes as incapable of being killed, missing a basket, making a bad stock pick, or simply making a poor decision. In our dreams, our heroes cannot fail, for them “failure is not an option.” Any look at our cultural heroes will… Read More

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